measuring social media effectiveness

We're looking again at this topic so wanted to post some links to other companies in this space:
http://www.mediamiser.com/
http://www.attentio.com/
http://www.marketsentinel.com/
http://www.nielsenbuzzmetrics.com/
http://www.biz360.com/
http://www.jdpower.com/
http://www.buzzlogic.com/
http://www.cymfony.com/
http://www.motivequest.com/
http://www.onalytica.com/
http://www.wavemetrix.com/
http://www.cicdata.com/
http://www.radian6.com/
http://www.relevantnoise.com/
http://www.unica.com/
http://www.millwardbrown.com/
http://www.lotame.com/
http://www.converseon.com/
http://www.visibletechnologies.com/
http://blog.collectiveintellect.com/
http://www.corextech.com/
http://www.blogscope.net/
http://www.sentimentmetrics.com/
http://www.socialtarget.com/
http://www.measuresofsuccess.com/
http://www.umbrialistens.com/
http://www.factiva.com/

IAB Social media council elects Lloyd Salmons as new chair

The newly launched IAB Social Media Council have elected Lloyd Salmons, founder of digital communications agency Outside Line as its chair for the next 12 months. Lloyd will act as the key spokesperson of the council and chair the monthly meetings as well as shaping their agenda for the next year. The council is attended by a range of specialist and traditional agencies within the IAB membership, as well media owners and advertisers who are experts in the field.

Good luck Lloyd, it'd be nice to see more social media related articles from the IAB.
(I've only seen 1 this year!)

The viewmy.tv team would be glad to talk about their brandstation social networking platform.

Brandstation on-demand platform

Brandstation on-demand platform is to soon be released as software as a service (SaaS) model which will mean a low-cost way for businesses to obtain the same benefits of commercially licensed, internally operated software without the associated complexity and high initial cost. The main difference being that the functionality of the features available are limited to the component version offered at that time, whereas bespoke client solutions are fully customised for their business needs.